Achieving optimal cardiometabolic health is not exactly a walk in the park. In fact, it’s widely stated that only 6.8% of American adults have achieved it – taken from research conducted before the Covid-19 pandemic1. With the emphasis on ultra-processed foods in Western diets and consumers often strapped for time, is there a way to easily control cardiometabolic health?
Understanding Key Risk Factors for Cardiometabolic Health
Just as there are no quick fixes to weight loss, there is no magic trick to achieving optimal cardiometabolic health. Defined by scientists as having optimal levels of adiposity, blood glucose, blood lipids, blood pressure and absence of prior cardiovascular disease conditions, cardiometabolic health can be improved through a consistent healthy and balanced diet, increasing physical activity, curbing smoking and drinking habits, and getting enough good quality sleep.
Unfortunately, consumers that frequently oppose these habits will decrease their cardiometabolic health and subsequently increase their risk factors for cardiovascular diseases (CVD). These include abdominal obesity, insulin-resistant glucose metabolism, non-alcoholic fatty liver disease, heart attack, stroke and increased blood pressure.
Cardiometabolic Health Challenges: A worldwide issue
Yet suboptimal cardiometabolic health is not just a western culture issue, it’s a worldwide one. Research from the British Heart Foundation states that global heart and circulatory disease prevalence affects 48 million people in North America, 48 million in Latin America, 100 million in Europe, 98 million in Africa and the Middle East, and a staggering 340 million in Asia and Australasia2.
Increasing Cardiometabolic Risks Among Young Adults
Consumer perceptions have often seen heart health as an older generation issue, primarily those aged 50 However, this is no longer the case. Research has shown that younger adults often make poor lifestyle choices that increase their risk of developing cardiometabolic diseases. For example, in a US study3 with information obtained from the National Health and Nutrition Examination survey from 2011 to 2018, researchers reviewed more than 10,000 individuals aged between 18 to 44 years.
The results of the study found that increased prevalence of cardiometabolic diseases topped out at 37% for high cholesterol, due to poor diet choice.
The data speaks volumes – being young no longer equates to good health. So, what can the consumer do to turn their lifestyle choices from a potential early grave to a long and healthy life?
Solutions for Improving Cardiovascular Health
When it comes to supporting a healthy lifestyle, Boomers, Generation X, and Millennials are adopting not only healthier eating habits but also focusing on targeted supplements to support health.
Preferences for dietary supplements have evolved significantly and while millennials show a preference for supplements tailored to specific needs, Gen X and Boomers tend to view supplements as a form of nutritional insurance, to supplement their daily diet to address age-related and midlife disorders.4
For health brand manufacturers, there is plenty of scope to capitalise on this current market trend. Solutions like YourBiotix InstaMelt from the ProBiotix product range, which aims to support healthy cholesterol, can be targeted to any age – including those in the 18-44 years category.
InstaMelt – Innovating Heart Health Supplement Convenience
The unique dosing technology found in YourBiotix InstaMelt is what makes it so different. Available in a small stick pack that can easily be packed in a bag to be used on the move, individuals can consume the fruity flavour once daily after a main meal. It’s a fuss-free unique solution designed to instantly melt on the tongue to support cholesterol health due to its inclusion of two scientifically validated ingredients – the probiotic LPLDL® identified and developed by ProBiotix and Thiamine (Vitamin B1).
The solution, which is backed by EFSA and can claim to contribute to the normal function of the heart7, is a novel way to address a needs-first worldwide issue.
Enhancing Consumer Health Together – Lead the Way in Supplement Innovation
Not only does our management team excel in new product innovation and development, but we can seamlessly transition from the concept phase to full commercialisation – offering comprehensive, ready-to-market turnkey solutions that will effectively address consumer health requirements, globally.
With our ability to track and future-scan the latest consumer trends, in tandem with our expertise and know-how, ProBiotix can assist in developing innovative, probiotic-based formulations that incorporate our own identified and scientifically validated strains. This will assist companies in commercialising food supplements, OTC pharmaceutical formulations, and dosage formats.
Taking care of product development, scientific formulations, and validating through clinical trials allows our partners to focus on their core competencies: the marketing and selling of advanced probiotic solutions that will support consumers to live healthier lives.
By collaborating with ProBiotix Health, businesses are assured that every aspect of product development – from pioneering research to scientific research, and manufacturing excellence is thoroughly managed.
Cardiometabolic health will continue to be a serious concern for consumers. This fact will continue to drive market growth and increase commercial opportunities for supplement solutions. By working together we can impact future innovations in supplements, impacting consumer health globally.
For more information on the YourBiotix range from ProBiotix, please contact the team.
References
- O’Hearn M. et al, Trends and Disparities in Cardiometabolic Health Among U.S. Adults, 1999-2018. J Am Coll Cardiol. 2022 Jul 12;80(2):138-151.
doi: 10.1016/j.jacc.2022.04.046. PMID: 35798448; PMCID: PMC10475326. - BHF, CVD Global Factsheet, 2024
- Medical News Today, ‘How lifestyle choices are harming the cardiometabolic health of younger adults’, August 2023
- 13protein.com – A generational journey through the world of supplements – accessed August 2024
