ProBiotix Health Plc (‘ProBiotix’), a life sciences company that develops probiotic formulations to support cardiometabolic health has appointed Cellan Davies as its new Head of Marketing to drive forward new innovative marketing strategies and enhance customer acquisition efforts.
Davies has previously held a part-time position with ProBiotix Health and comes with more than 10 years of commercial and marketing experience in the supplements and nutrition industry, and a specialised focus on probiotics for the past 8 years.
Through his previous roles with leading global brands such as Lab4 Probiotics by Cultech Ltd and ProVen Probiotics, as well as European companies PRP Supplements and Aliment Nutrition, Cellan has been instrumental in implementing marketing and communication strategies across B2B, B2C and D2C segments within the supplement and nutrition industry.
Steen Andersen, CEO of ProBiotix, commented: “It is a pleasure to have Cellan step into his new full-time role on 5th July. As our newly appointed Head of Marketing, his deep understanding of probiotic science means Cellan is well-equipped to translate complex research into compelling communications for our innovative product portfolio. His energy and passion for probiotic science, combined with his commitment to fostering innovation and driving market expansion strategies, will help to enhance ProBiotix’s global market presence.” ”
Davies also recently obtained a chartered certificate in marketing from the Chartered Institute of Marketing (CIM) – a highly respected education facility in the UK.
Commenting on his new role, Davies said: “I’m delighted to join the ProBiotix team as its new Head of Marketing and contribute to the management team’s combined 120+ years of experience in probiotic innovation. It’s a passion of mine to be working with innovative probiotic strains that reach into new and exciting health areas beyond gut health. With ProBiotix Health’s patented LPLDL® strain, alongside the company’s future progression plans for its turnkey solutions, I am confident I am excited to contribute to ProBiotix’s mission and drive the company’s strategic vision forward.”
For more information on ProBiotix Health, visit probiotixhealth.com
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